Let Loose This Summer!

 

 

 

Attorneys work hard.

 

 

This is an incontrovertible truth.

 

 

If you happen to be one of those hardworking attorneys, it’s important that you take time to play hard as well. Striking balance between work and play can be difficult. It takes courage and a willingness to say “no” when the occasion calls. For instance, if you cannot handle taking on yet another case, it’s time to get real with your colleagues and let them know you’re overloaded.

 

 

An excellent attorney becomes only a “good” attorney when stretched too thin.

 

 

You want to maintain your status of excellence, so you need to be aware of what you can and cannot handle.

 

 

The main point here is: you are not a robot and you should not be treated as one.

 

 

That said, making sure that you let loose every now and then can be a healthy way to keep your excellence in check, and one of the best ways to do that is to take your vacation time.

 

 

There have been a number of studies backing up this idea. Vacation is considered by some researchers to be “recovery from work” – a vital period wherein we, as humans, take time to let our brains heal from constant overthinking and overstimulation. One study found that “repeated or prolonged physiological activation may disturb an organism’s precarious homeostatic (sympathetic – parasympathetic) balance which will manifest in chronic overactivity or inactivity of crucial bodily systems (e.g., the immune system).”

 

 

What does that mean?

 

 

No vacation = overactive immunity.

 

 

This is likely due to prolonged and chronic periods of stress without restful escape.

 

 

Another study by Canadian researchers Joudrey and Wallace reported that “active” leisure pursuits (such as golf!) and vacations helped buffer or decrease job stress among a sample of approximately 900 lawyers. Moreover, British researcher, Scott McCabe, has stated that vacations’ “personal benefits have been found to include: rest and recuperation from work; provision of new experiences leading to a broadening of horizons and the opportunity for learning and intercultural communication; promotion of peace and understanding; personal and social development; visiting friends and relatives; religious pilgrimage and health; and, subjective well-being”.

 

 

So, the next time you’re thinking about chucking the vacay for another 60 hours in the office, you might want to rethink that decision. After all, a well-rested, re-energized attorney is much better than a brain-dead, overly fatigued attorney.

 

 

Now close this article and go schedule your vacation, my friend!

 

 

 

Select Court Reporters is proud to work with attorneys throughout Central Florida. We provide exemplary legal support to law firms in Orlando, Winter Park, Maitland, Oviedo, Winter Springs, Apopka, Kissimmee, Winter Garden, Clermont, Cocoa Beach, Melbourne, etc. Contact us today to discuss your priorities and legal support needs. Phone: (407) 977 – 7725 Email: selectcourtreporters@gmail.com

Keep Your Firm Top of Mind

 

Having a legal newsletter is a great way to keep your firm top of mind.

 

To be “top of mind” means that you and your firm remain fresh in your clients’ minds.  This is a good place to be, especially if a matter arises and your clients find they need legal assistance.  After all, if you’re at the top of your clients’ minds when something bad happens, you’ll likely be the first one they call to find a solution.

 

But how do you keep your firm top of mind without being annoying or spammy?

 

A good way to be memorable without coming off as salesy or pushy is to provide recurrent advice that will benefit your client.  This advice should always be geared towards helping them and should never come off as a pitch for business.  You want to be viewed as a skillful and practiced attorney with vast knowledge but also a caring individual who wants to do right by his/ her client.  This positive position will help convince your client that you are the right one to call when they need help down the road.

 

So what kind of advice can you provide that will benefit your client?

 

Select Court Reporters has a few ideas to help you drum up content that will not only help a client out, but also provide intelligence at appropriate times throughout the year:

 

January – March: 

 

 

  • Send your client reminders to start cleaning up their financials for tax season. Even if you’re not a tax attorney, that doesn’t mean you can’t provide them with a reminder.  You can also take the opportunity to refer them to a competent CPA.

 

  • Send your client a reminder to file their annual or periodic reports! Every year, states require businesses to file an annual or periodic report to remain registered with their Division of Corporations. Providing a gentle reminder to your client will help them keep their company in good standing and help you remain in their good graces.

 

 

April – June:

 

 

  • This is a time of year generally associated with rainy days. Sending your client information on water intrusion hazards and how to remedy defective construction is a great way to provide advice and information ahead of time so they know how to react should a similar issue arise.

 

 

July – September:

 

 

  • It’s summertime! That means your clients will likely be headed out of town on vacation.  Providing them with information regarding personal injury (in the event of an unforeseen accident) or even travel insurance can help them stay ahead of the game and take care of any necessities prior to travel.

 

 

October – December:

 

 

  • Holiday time is a great time to provide information on consumer protection. People do a lot of shopping at this time of year.  Cautioning your clients to take care of their credit – and their credit cards – is not only practical advice, it’s vital to helping them keep their accounts safe and their identity concealed.

 

 

Being known as a helpful attorney is great…but being labeled a reliable attorney who goes above and beyond for his/ her clients is supreme.  Providing beneficial advice via your legal newsletters is a professional and personable way to take care of clients.  It also seals your reputation as a go-to lawyer with a giving nature.

 

 

Client-Based Marketing and Why Law Firms Should Do It

 

 

 

Marketing in the legal field is no longer limited to print ads, television commercials, and radio spots. The process extends far beyond the stereotypical advertising gimmick, into the realm of daily work life. Marketing should be a part of every firm’s regular routine. Promoting the firm is vital to maintaining current clients, retaining new ones, and even for obtaining reputable employees.

 

Because let’s be honest—everyone wants to work for the savvy and successful law firm.

 

Truth be told, the majority of legal marketing is done through word of mouth, so print ads, while somewhat beneficial, are not generally the funnel through which new clientele will flow. Real marketing begins with the clients a law firm or attorney already has. Consider them liquid capital. If a firm invests in them, it will see a great return. This can be accomplished in a number of ways, but the most important method—other than winning cases—is communication. Whenever a firm or attorney communicates with a client, they are given a chance to market their business. Open and frequent communication with clients is key to creating a strong business relationship. If a client feels taken care of by a particular firm or attorney, that client will have no qualms about referring a friend or business associate in need of legal services. Moreover, every time an attorney or member of the legal staff communicates with a client via email, phone, or at an in-person meeting, a firm has direct access to pitch new business to the client. Marketing should be a part of every piece of written communication, every telephone conversation, and every client conference.

 

In order to make this possible—without spamming—firms need to develop a strategy. Logos and business slogans should always be part of email signatures and letters, but beyond the visual aspects of advertising, we have emotional psychology—the heart of marketing. At the end of the day, whether a client refers a law firm to a friend or associate depends on whether they have developed trust in that law firm. This is where non-visual marketing comes into play. Firms should make it a weekly routine to call or email clients to check in and update them on the status of their case. Even if there has been no movement on the case whatsoever, touching base with a client to let them know and to see how they are doing can make all the difference down the road.

 

Humans like to feel appreciated.

 

A firm’s unique communication process should also include perceptive listening. If a legal secretary or receptionist is speaking to a client, or even a potential client, she or he should be mindful of what that person is saying. If a client mentions offhand that they are starting a new business with a friend, the legal secretary should take note of this and pass it along to the attorney so they can reach out to them to either assist with the formation of the company or provide the name of an associate who can help them. Even in situations where a firm does not end up taking a particular case, the interaction that potential client had with the firm is integral to obtaining clients later on. These brief exchanges make an impact. They are “prime real estate”—an opportunity to get in front of a person and promote a firm’s prowess.  Therefore, educating the legal staff in the principles of marketing and relationship building should be an important goal for all firms, no matter the law type.

 

Take it from Paul J. Meyer: “Communication – the human connection – is the key to personal and career success.”

 

Select Court Reporters is proud to provide exemplary court reporting services to attorneys and firms in Central Florida, including but not limited to, Orlando, Winter Park, Maitland, Oviedo, Winter Springs, Apopka, Kissimmee, etc. Contact us today to discuss your priorities and legal support needs: (407) 977 – 7725 or selectcourtreporters@gmail.com.

 

Reflecting on Your Firm or Business Losses Can Turn Them Into Wins…

 

As you embark on 2018, it’s important to look back and reflect on the past year to see what you have learned, what has worked for you and your business, and perhaps more importantly, what has not. Outlining your successes and your failures can be a very rewarding experience. It can contribute to growth and help you streamline parts of your business that may need a little fine-tuning. While looking into the face of your failures can be a bit daunting, it is a necessary exercise if you expect to improve your firm or business’ bottom line. Think of it as going to the doctor: if you are exhibiting symptoms of illness, you cannot possibly get better if you do not have an examination to diagnose the problem. Knowing what needs to be treated is essential to “curing” your firm and business’ disorders.

 

Here are a few tips on how you can get it done:

 

1.   Meet & Conquer. 

Set a date and time to sit down with your staff to work through some of your losses over the last year. Make a note of items that contributed to those losses. Did you have trouble with research? Was communication poor? How about overall strategy? Identify the trouble areas for each loss and make a list of the things that need improvement.

 

2.   Identify Solutions.

Once you have figured out the issues that contributed to your losses, take time to brainstorm solutions. Identify ways that can help you avoid those problems next go round. Be sure to ask for your staff’s input—they are usually the ones working on tasks within a case or project, so it’s important to get their feedback to determine whether solutions will actually work when it comes time to implement them.

 

3.   Set up a Strategy.

Once you and your staff have agreed on solutions, it’s time to map out a strategy to implement them in your daily work life. Our suggestion: put together a policies manual for you and your employees to refer back to until the new strategy becomes a routine. That way you won’t find yourself slipping back into old habits and experiencing the same losses.

 

4.   Celebrate Your Wins.

Whenever you experience wins due to your new solutions and strategies, celebrate them! The more you celebrate and express gratitude for your work and the work of your staff, the more you will feel inclined to continue new strategies and to seek out solutions whenever problems arise. A simple shift in perspective can make all the difference, so be sure to pat yourself on the back as often as you can!

 

“If you don’t celebrate success, it won’t celebrate you.”

Julian Hall

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Select Court Reporters proudly serves the Central Florida legal community. If you are located in Seminole, Orange, Osceola, or even Volusia county, we are primed and ready to provide you with reliable court reporters to support you and your firm. Contact us today to discuss your needs.