Having a legal newsletter is a great way to keep your firm top of mind. To be “top of mind” means that you and your firm remain fresh in your clients’ minds. This is a good place to be, especially if a matter arises and your clients find they need legal assistance. After […]
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It’s true – mother nature can make your firm more successful. Here’s how: There is a theory that, by incorporating nature into your daily life, you will improve workplace performance. The theory is tied to the hypothesis of Biophilia – an idea that suggests that humans possess an innate tendency to […]
Marketing in the legal field is no longer limited to print ads, television commercials, and radio spots. The process extends far beyond the stereotypical advertising gimmick, into the realm of daily work life. Marketing should be a part of every firm’s regular routine. Promoting the firm is vital to maintaining current clients, […]
In the Land of Law, there are a number of things considered integral to the management of a successful lawsuit. Calendaring is certainly at the top, as is a healthy understanding of statutes, caselaw, and the rules of procedure. Another important item is strategy—one cannot build a proper claim or defense without it. Yet, […]
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