Keep Your Firm Top of Mind

 

Having a legal newsletter is a great way to keep your firm top of mind.

 

To be “top of mind” means that you and your firm remain fresh in your clients’ minds.  This is a good place to be, especially if a matter arises and your clients find they need legal assistance.  After all, if you’re at the top of your clients’ minds when something bad happens, you’ll likely be the first one they call to find a solution.

 

But how do you keep your firm top of mind without being annoying or spammy?

 

A good way to be memorable without coming off as salesy or pushy is to provide recurrent advice that will benefit your client.  This advice should always be geared towards helping them and should never come off as a pitch for business.  You want to be viewed as a skillful and practiced attorney with vast knowledge but also a caring individual who wants to do right by his/ her client.  This positive position will help convince your client that you are the right one to call when they need help down the road.

 

So what kind of advice can you provide that will benefit your client?

 

Select Court Reporters has a few ideas to help you drum up content that will not only help a client out, but also provide intelligence at appropriate times throughout the year:

 

January – March: 

 

 

  • Send your client reminders to start cleaning up their financials for tax season. Even if you’re not a tax attorney, that doesn’t mean you can’t provide them with a reminder.  You can also take the opportunity to refer them to a competent CPA.

 

  • Send your client a reminder to file their annual or periodic reports! Every year, states require businesses to file an annual or periodic report to remain registered with their Division of Corporations. Providing a gentle reminder to your client will help them keep their company in good standing and help you remain in their good graces.

 

 

April – June:

 

 

  • This is a time of year generally associated with rainy days. Sending your client information on water intrusion hazards and how to remedy defective construction is a great way to provide advice and information ahead of time so they know how to react should a similar issue arise.

 

 

July – September:

 

 

  • It’s summertime! That means your clients will likely be headed out of town on vacation.  Providing them with information regarding personal injury (in the event of an unforeseen accident) or even travel insurance can help them stay ahead of the game and take care of any necessities prior to travel.

 

 

October – December:

 

 

  • Holiday time is a great time to provide information on consumer protection. People do a lot of shopping at this time of year.  Cautioning your clients to take care of their credit – and their credit cards – is not only practical advice, it’s vital to helping them keep their accounts safe and their identity concealed.

 

 

Being known as a helpful attorney is great…but being labeled a reliable attorney who goes above and beyond for his/ her clients is supreme.  Providing beneficial advice via your legal newsletters is a professional and personable way to take care of clients.  It also seals your reputation as a go-to lawyer with a giving nature.

 

 

Select Court Reporters is proud to work with attorneys throughout Central Florida. We provide exemplary legal support to law firms in Orlando, Winter Park, Maitland, Oviedo, Winter Springs, Apopka, Kissimmee, Winter Garden, Clermont, Cocoa Beach, Melbourne, etc. Contact us today to discuss your priorities and legal support needs. Phone: (407) 977 – 7725 Email: selectcourtreporters@gmail.com

Going Green: How Mother Nature Can Make Your Law Firm Successful

 

 

It’s true – mother nature can make your firm more successful.

 

Here’s how:

 

There is a theory that, by incorporating nature into your daily life, you will improve workplace performance.  The theory is tied to the hypothesis of Biophilia – an idea that suggests that humans possess an innate tendency to seek connections with nature and other forms of life.  According to studies, incorporating elements of nature, even through artificial means, can improve well-being significantly. It decreases stress and increases the release of dopamine in the brain.  This positive stimulation creates a sense of happiness and employees are more inclined to want to be at work.

 

So, it would seem that bringing nature into the workplace on the daily can make you and your legal staff happier and more productive workers.

 

Could you ask for anything more?

 

Also, Biophilic design contributes to a greater sense of sustainability and will push you and your employees to be ever mindful of our planet.

 

When we are connected to Mother Nature – the greatest mother of all – we care about what happens to her.

 

This will urge firms to be more renewable and embrace a system that maintains cleanliness in the office (i.e. far less paperwork to sift through) and supports our environment.

 

Examples of Biophilic design include:

 

  • Wide windows that provide plenty of natural light and a connection to the sun
  • Areas of “shade” that provide breaks from too much sunlight
  • Nature sounds, such as falling rain or wind in the trees
  • Aged wood with a noticeable patina
  • Rocks and geodes assembled in a natural formation
  • Mathematical patterns – such as fractals – in simple variations (not too overbearing)
  • Natural or artificial plants in designated areas

 

Try incorporating a few (or all) of these elements into your office and see if it improves your workflow and productivity.  At the very least, being surrounded by natural elements will provide a sense of calm and serenity as you work, which can lead to better concentration and improved cognition.

 

 

Select Court Reporters is proud to work with attorneys throughout Central Florida. We provide exemplary legal support to law firms in Orlando, Winter Park, Maitland, Oviedo, Winter Springs, Apopka, Kissimmee, Winter Garden, Clermont, Cocoa Beach, Melbourne, etc.

 

Contact us today to discuss your priorities and legal support needs.

Phone: (407) 977 – 7725

Email: selectcourtreporters@gmail.com

 

 

Client-Based Marketing and Why Law Firms Should Do It

 

 

 

Marketing in the legal field is no longer limited to print ads, television commercials, and radio spots. The process extends far beyond the stereotypical advertising gimmick, into the realm of daily work life. Marketing should be a part of every firm’s regular routine. Promoting the firm is vital to maintaining current clients, retaining new ones, and even for obtaining reputable employees.

 

Because let’s be honest—everyone wants to work for the savvy and successful law firm.

 

Truth be told, the majority of legal marketing is done through word of mouth, so print ads, while somewhat beneficial, are not generally the funnel through which new clientele will flow. Real marketing begins with the clients a law firm or attorney already has. Consider them liquid capital. If a firm invests in them, it will see a great return. This can be accomplished in a number of ways, but the most important method—other than winning cases—is communication. Whenever a firm or attorney communicates with a client, they are given a chance to market their business. Open and frequent communication with clients is key to creating a strong business relationship. If a client feels taken care of by a particular firm or attorney, that client will have no qualms about referring a friend or business associate in need of legal services. Moreover, every time an attorney or member of the legal staff communicates with a client via email, phone, or at an in-person meeting, a firm has direct access to pitch new business to the client. Marketing should be a part of every piece of written communication, every telephone conversation, and every client conference.

 

In order to make this possible—without spamming—firms need to develop a strategy. Logos and business slogans should always be part of email signatures and letters, but beyond the visual aspects of advertising, we have emotional psychology—the heart of marketing. At the end of the day, whether a client refers a law firm to a friend or associate depends on whether they have developed trust in that law firm. This is where non-visual marketing comes into play. Firms should make it a weekly routine to call or email clients to check in and update them on the status of their case. Even if there has been no movement on the case whatsoever, touching base with a client to let them know and to see how they are doing can make all the difference down the road.

 

Humans like to feel appreciated.

 

A firm’s unique communication process should also include perceptive listening. If a legal secretary or receptionist is speaking to a client, or even a potential client, she or he should be mindful of what that person is saying. If a client mentions offhand that they are starting a new business with a friend, the legal secretary should take note of this and pass it along to the attorney so they can reach out to them to either assist with the formation of the company or provide the name of an associate who can help them. Even in situations where a firm does not end up taking a particular case, the interaction that potential client had with the firm is integral to obtaining clients later on. These brief exchanges make an impact. They are “prime real estate”—an opportunity to get in front of a person and promote a firm’s prowess.  Therefore, educating the legal staff in the principles of marketing and relationship building should be an important goal for all firms, no matter the law type.

 

Take it from Paul J. Meyer: “Communication – the human connection – is the key to personal and career success.”

 

Select Court Reporters is proud to provide exemplary court reporting services to attorneys and firms in Central Florida, including but not limited to, Orlando, Winter Park, Maitland, Oviedo, Winter Springs, Apopka, Kissimmee, etc. Contact us today to discuss your priorities and legal support needs: (407) 977 – 7725 or selectcourtreporters@gmail.com.

 

 Case in Point: Vetting Your Expert(s)

 

In the Land of Law, there are a number of things considered integral to the management of a successful lawsuit. Calendaring is certainly at the top, as is a healthy understanding of statutes, caselaw, and the rules of procedure. Another important item is strategy—one cannot build a proper claim or defense without it. Yet, of all the items on the list, the most important is by far the discovery of evidence. There can be no strategy without the evidence to support it, nor can there be an application of caselaw or statute, or even a case to procedurally manage, for that matter. A successful lawsuit consists of facts and evidence to support them. A large part of discovering and maintaining proper evidence requires building relationships with reputable individuals who hold expertise in certain industries and areas.

 

These are your experts.

 

By definition, an expert (or expert witnesses) is a “party that gives their expert evidence”. This evidence is usually testimony related to a professional or scientific subject based on training and experience in the subject area. The expert will give their opinion to aid the court in a decision or judgment.

 

An expert can make or break a case, especially if the facts rely on expert evidence and opinion to uphold the claims and defenses made.

 

Properly vetting your expert is vital to providing evidence and testimony that the court can rely on. You want to be assured that the opinion your expert gives can be backed up by thorough knowledge and investigation. Recruiting a respectable expert witness who “knows their stuff” will not only provide a sense of security, it will also help you build a relationship that will continue to hand over successes, case after case, lawsuit after lawsuit.

 

An expert can be a very lucrative business contact.

 

If you consistently use an expert, you create a rapport. That connection can lead to referrals, networking junkets, and even reduced expert rates. Finding an expert valued in their field can open doors to creating other worthwhile business associations.

 

 

So, how do you find the right (and REAL) expert?? Select Court Reporters has a few tips for vetting your next case’s “Whiz Kid”:

 

  • Do your research! If you get the name of an expert, be sure to Google them. Look into their LinkedIn connections, check out their social media accounts, and search for them in correlation with scientific articles, lawsuits, or other educational documents they may have published or contributed to

 

  • Ask for their curriculum vitae. Having a document that lists out their credentials can help you thoroughly vet them. Think of it as a check list—start with the first item and work your way down.

 

  • Ask them for copies of any scientific or educational articles they may have written, including any public case assessments.

 

  • Cross-reference their rates. While you do have to “pay to play” you shouldn’t have to pay out the nose. If your prospective expert is charging more than other individuals in his or her field with similar experience, consider moving on.

 

  • Ask around about them. Peer reviews can be just as beneficial as experience on paper. Listen to what your colleagues have to say about them, review their overall case successes, etc.

 

When you take the time to discover your best expert today, you will inevitably build a better case tomorrow. And the next day, and the next, and so on…


Select Court Reporters is an expert in its field! We are proud to serve attorneys and firms in Central Florida, including but not limited to, Orlando, Winter Park, Maitland, Oviedo, Winter Springs, Apopka, Kissimmee, etc., and look forward to providing exemplary court reporting services to attorneys in need! Contact us today to discuss your priorities. We’d be happy to provide additional information so you can properly “vet” our excellence.