It’s no surprise to find that more and more attorneys are looking for ways to increase happiness in their profession. Whether you are on your 1st or your 20th year as an attorney, happiness is essential in maintaining a long and successful career.

Studies have found that the happiest attorneys have created an environment within their profession that combines their passions, their best qualities and desired lifestyle.

More and more attorneys are beginning to question whether or not happiness is achievable in their profession and the answer is, and always has been, yes! The cornerstone for achieving it lies within your passion. What pushed you to become an attorney? What was the foundation for your motivation when enrolled in law school? What was the aha moment that led to your decision to become an attorney? Answering any of these questions will begin your mental pursuit to rediscover what your true passion is in this profession, bringing you one step closer to happier work days!

“What are your strengths?” You most likely answered this question in countless interviews when trying to start your career. But now that you’re established, when is the last time you answered that question? Like many things in life, we change and grow over time. Therefore, the strengths you have now may be different from the ones you had in the past. Learning what your new strengths are can reveal something new in your profession that you can excel in that you may not have noticed before.

Your desired lifestyle is essential to how you build your career. We all have visions for how we want to live and the steps to get there may seem overwhelming at first but it is definitely possible. As an attorney it can feel like you are always at the mercy of your client. In many situations that may be true. However, there are countless ways one can practice law. Finding a method of practice that conforms to you is very important in achieving happiness within the workplace. You do not have to stick to the status quo work-life balance that is expected or envisioned for attorneys, find and stick to what works for you!

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Marketing in the legal field is no longer limited to print ads, television commercials, and radio spots. The process extends far beyond the stereotypical advertising gimmick, into the realm of daily work life. Marketing should be a part of every firm’s regular routine. Promoting the firm is vital to maintaining current clients, retaining new ones, and even for obtaining reputable employees.

Because let’s be honest—everyone wants to work for the savvy and successful law firm.

Truth be told, the majority of legal marketing is done through word of mouth, so print ads, while somewhat beneficial, are not generally the funnel through which new clientele will flow. Real marketing begins with the clients a law firm or attorney already has. Consider them liquid capital. If a firm invests in them, it will see a great return. This can be accomplished in a number of ways, but the most important method—other than winning cases—is communication. Whenever a firm or attorney communicates with a client, they are given a chance to market their business. Open and frequent communication with clients is key to creating a strong business relationship. If a client feels taken care of by a particular firm or attorney, that client will have no qualms about referring a friend or business associate in need of legal services. Moreover, every time an attorney or member of the legal staff communicates with a client via email, phone, or at an in-person meeting, a firm has direct access to pitch new business to the client. Marketing should be a part of every piece of written communication, every telephone conversation, and every client conference.

In order to make this possible—without spamming—firms need to develop a strategy. Logos and business slogans should always be part of email signatures and letters, but beyond the visual aspects of advertising, we have emotional psychology—the heart of marketing. At the end of the day, whether a client refers a law firm to a friend or associate depends on whether they have developed trust in that law firm. This is where non-visual marketing comes into play. Firms should make it a weekly routine to call or email clients to check in and update them on the status of their case. Even if there has been no movement on the case whatsoever, touching base with a client to let them know and to see how they are doing can make all the difference down the road.

Humans like to feel appreciated.

A firm’s unique communication process should also include perceptive listening. If a legal secretary or receptionist is speaking to a client, or even a potential client, she or he should be mindful of what that person is saying. If a client mentions offhand that they are starting a new business with a friend, the legal secretary should take note of this and pass it along to the attorney so they can reach out to them to either assist with the formation of the company or provide the name of an associate who can help them. Even in situations where a firm does not end up taking a particular case, the interaction that potential client had with the firm is integral to obtaining clients later on. These brief exchanges make an impact. They are “prime real estate”—an opportunity to get in front of a person and promote a firm’s prowess.  Therefore, educating the legal staff in the principles of marketing and relationship building should be an important goal for all firms, no matter the law type.

Take it from Paul J. Meyer: “Communication – the human connection – is the key to personal and career success.”

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Select Court Reporters is proud to provide exemplary court reporting services to attorneys and firms in Central Florida, including but not limited to, Orlando, Winter Park, Maitland, Oviedo, Winter Springs, Apopka, Kissimmee, etc. Contact us today to discuss your priorities and legal support needs: (407) 977 – 7725 or selectcourtreporters@gmail.com.

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