Every attorney needs a blog.
We bet you’ve heard this phrase before…
While it may seem like a frivolous addition to a crowded weekly schedule, blogging is an important element for your firm. Blogs allow attorneys to connect with potential clients in important ways.
For example, if you are a construction litigator and you blog about things like latent defects or other construction items that homeowners should keep an eye out for, you not only provide vital information to an unsuspecting public, you also give them something much greater: peace of mind.
This should be a big goal on your list of marketing milestones.
Creating peace of mind for clients is an attorney’s job. They want to know that you are on their side and that you’ll protect them from potential legal fallout. If you can provide this service before a person becomes your client, you get a giant head start on your competitors. By giving your prospects advice via your firm’s blog, you place yourself in that highly coveted column labeled TRUSTWORTHY.
That is the ultimate point of a blog. It’s not just about networking with clients and colleagues, it’s about building trust.
If you’re feeling lost on how to go about establishing a blog for your firm, check out this great post on building a blog in 2018!
Select Court Reporters provides exemplary court reporting services to attorneys and law firms throughout Central Florida, including but not limited to Winter Springs, Oviedo, Winter Park, Maitland, Orlando, Apopka, Altamonte Springs, Lake Mary, Sanford, Longwood, and Kissimmee. We are currently expanding our client base in Seminole and Orange Counties and would love to connect with you. Contact us today to discuss your needs.
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