There’s no doubt about it—we all have something amazing to share with the world. Yet, some of us suffer from crippling shyness and introversion, two traits that don’t exactly cater to the business philosophy of “see and be seen”.
While it’s true that the business (and legal) world pushes entrepreneurs and law firm partners to let go of inhibitions and step into the limelight, the utilization of this method does not necessarily have to be one size fits all. We can use the idea of networking and apply it to many different scenarios, those that serve the introvert and capitalize on its talents.
Because, let’s be honest, introverts have got it going on!
Now, don’t get me wrong, extraverts are awesome, too, but healthy introverts have a way of seeking depth in situations—even those that do not suit them. Extraverts are less concerned about introspection. They’d rather be out doing as opposed to sitting at home with a cup of tea, pondering the world at large. Both types of people are creative, fun, and focused, they just operate in different ways. Where extraverts are inventive by way of outside social connections, introverts discover innovation through a deep connection to self, and it is this very trait that can be used to network business online.
If you are an introvert, you may understand what I mean. We are very attuned to our feelings, our likes, our dislikes, etc. We take time to gestate and consider, to analyze and create. We are both architects and contractors. We like to connect with an idea at the cellular level and watch it evolve into something really spectacular. By focusing on this truth, we can drum up ideas, provide services, and promote movements that are long-standing and meaningful. Most introverts are not interested in passing trends. Like an Amish carpenter, they want to make something that will survive the passage of time. Introverted business owners and attorneys may capitalize on trending topics to fuel awareness about their services and products, but their overall purpose is always meant to last.
One passing trend an introvert can benefit from is the online marketing event.
These events are virtual. You can host them on the Internet and promote them via your website, social media, etc. A good online networking event will draw people together on a virtual plane and encourage them to engage. It will always have a deep focus—whatever that long-lasting, meaningful thing you’re promoting might be—and it will stir people to take action without you even having to be there, pushing and prodding in person. It’s also a good way to wade into the networking waters as opposed to diving in head first, which is something many introverts deem terrifying…
What kind of networking event could you host to bring people together and educate them about your product or service? Where would you promote it? How would you use it to push people to action?
Take time to think about it (we all know you’re good at that).
Then start planning!
Make a point to host your own online event this year to create responsiveness to your brand, your firm, or your cause!
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